Most of the time, we come across people who know the difference between two things but are not really able to explain what each one of them means. In this particular article, we are going to talk about the definitions of live streaming and live broadcasting so that you are able to understand the difference between the two.
Live streaming can be defined as the process in which online streaming media is recorded concurrently, broadcasted at the actual time of when it is supposed to happen so that the spectator can see it by using their media devices such as mobile phones, laptops, and televisions. Most people understand live streaming as streaming in general terms which is not right. Live stream services include social media platforms like YouTube and Facebook and various other websites that let us watch the live event and interact with the host when it is actually happening
On the other hand, live transmission which is also known as traditional live broadcasting implies the usage of different kinds of media that are broadcasted without much delay, appear in front of the viewers through the medium of audio and video in “real” time. Various examples of life transmission include live blogging on social media platforms, live radio, television broadcasting different kinds of entertainment activities such as the national parade, cricket match, and soccer match et cetera.
If you think that both live streaming and live broadcasting have a similar definition, let us break it down for you. The approaches, motivation, and incentives of each of the above are very different when it comes to business aspects.
Live streaming uses its technical ability to stream the video live to anybody who has mobile phones or tablet devices to view it. The entire process of live streaming has the ability to broadcast the same with viewers on a global scale so that the target viewers (in terms of millions or even billions) are able to watch it. One of the best examples, in this case, would be uploading live events on YouTube channels that can potentially become famous overnight. But if the market is the niche it is limited to the people who want to be famous by live streaming in a bid to get famous, It can severely affect the full potential of this technology while also making it a one-sided motivation and incentive-driven affair.
On the contrary, live broadcasting revolves around creating meaningful connection by acting as a common platform between the host and audience, while discussing a common topic so that the target viewers feel engaged. Live broadcasting in no way wants to convince people to become famous. The actual target of live broadcasting is to discuss and share their point of view on global or day to day events collectively.
Now that you know the actual difference between the live stream and live broadcasting, when it comes to their agenda and processes benefit the producer and the host, the financial gains, the target audience, and their overall experience, which one of the above do you think is better? Let us know in the comments section.